Tuesday 21 April 2009
Crowd sourcing and tribesmart
I haven't posted in a while - we've been building traffic on our social shopping website www.tribesmart.com - hooked up with facebook connect is working well - still a long way to go to create an empowered consumer community with a voice to offset the one way marketing messages of big brand marketing budgets.
Saturday 28 March 2009
Well done
Mike who looks after techie things with tribesmart has done a great job using facebook connect.
It means people who land on the site can login using their facebook account details.
We've had a few false starts with tribesmart - however I really feel now there is a great platform for people to use to share product knowledge and experience - hopefully so fewer of us get suckered in to parting with our cash to buy average products wrapped up in great marketing fluff which in the end don't live up to our expectations.
It means people who land on the site can login using their facebook account details.
We've had a few false starts with tribesmart - however I really feel now there is a great platform for people to use to share product knowledge and experience - hopefully so fewer of us get suckered in to parting with our cash to buy average products wrapped up in great marketing fluff which in the end don't live up to our expectations.
Monday 23 March 2009
Bloggers Amazon
I was asked recently about the vision for tribesmart.com - good question I thought considering all the late nights we're putting in.
Ideally we'd like the site to be picked up by bloggers and the traffic grow by word of mouth - the end result being the site is full of interesting products, product reviews and links to good independent retailers where people can buy what they are after.
In lots of sectors there are great blogs written by credible people who know about their subject - walking boots, base layers, mobiles, GPS, the latest mobile gadget, computer game, memory card, toddlers toys - whatever.
tribesmart.com is open for people who want to contribute - and hopefully in a year (or two) we will have a vibrant product knowledge resource - the products added by real users rather than slick retailers and merchandisers.
Ideally we'd like the site to be picked up by bloggers and the traffic grow by word of mouth - the end result being the site is full of interesting products, product reviews and links to good independent retailers where people can buy what they are after.
In lots of sectors there are great blogs written by credible people who know about their subject - walking boots, base layers, mobiles, GPS, the latest mobile gadget, computer game, memory card, toddlers toys - whatever.
tribesmart.com is open for people who want to contribute - and hopefully in a year (or two) we will have a vibrant product knowledge resource - the products added by real users rather than slick retailers and merchandisers.
Saturday 14 March 2009
Marketing a new social shopping site -
tribesmart.com is a labour of love.
We are trying to crack the 'social shopping' nut and create a useful, vibrant website which will grow into a 'bloggers amazon' - and be full of great products, added by real people.
Hopefully the site will enable others to read reviews and make good product choices by benefitting from the knowledge and experience of others who already have and use a given product.
The site is broad at the moment as we want to see where the interest is - I like music and the outdoors my colleague likes gadgets and technology so hopefully we will get these areas off the ground.
It ain't easy - lots of late nights after hours - trying to build links from good blogs which are relevant and saying hello to the blog owners. I am not a great typist and sometimes leave the odd typing error for which I apologise.
Next step is to try and write a 'thought piece' on social shopping and get this out there when it's researched and written.
Cheers
We are trying to crack the 'social shopping' nut and create a useful, vibrant website which will grow into a 'bloggers amazon' - and be full of great products, added by real people.
Hopefully the site will enable others to read reviews and make good product choices by benefitting from the knowledge and experience of others who already have and use a given product.
The site is broad at the moment as we want to see where the interest is - I like music and the outdoors my colleague likes gadgets and technology so hopefully we will get these areas off the ground.
It ain't easy - lots of late nights after hours - trying to build links from good blogs which are relevant and saying hello to the blog owners. I am not a great typist and sometimes leave the odd typing error for which I apologise.
Next step is to try and write a 'thought piece' on social shopping and get this out there when it's researched and written.
Cheers
Monday 9 March 2009
Trust and reviews
Apparently in a recent survey of 1,176 Brits has found that 92% of online shoppers search for and read product reviews before making purchases, but 64% of those polled said they didn’t always trust site reviews, given the recent Belkin scandal where the IT firm paid individuals to write positive customer reviews.
Question about lack of trust in reviews - are we talking 'reviews' from organisations like BazaarVoice on retailers websites or social shopping sites with genuine user generated content - featuring products from lots of retailers???
Question about lack of trust in reviews - are we talking 'reviews' from organisations like BazaarVoice on retailers websites or social shopping sites with genuine user generated content - featuring products from lots of retailers???
Monday 2 March 2009
Tell me honestly … what do you think?
An exciting new site, tribesmart.com has been launched which could well change the established dynamics between products, brands, retailers and the consumer – putting the empowered consumer firmly in the driving seat.
Google is all powerful – but at the end of the day it can’t tell you what it thinks and can’t tell you what is and what isn’t a great product. For this you need other people, comment and opinions and lets face it without them shopping online is a pretty functional and isolated experience.
Tribesmart gives everyone (from geeks, fashionistas, parents to sport and outdoor enthusiasts) the opportunity to become champions for the niche brands and innovative new products they discover, love and want to share with others.
The site is based on attracting user generated content and offers a social web platform which will be shaped and evolved by those who offer their opinions, knowledge and product experiences.
Tribesmart makes use of Twitter and pulls ‘tweets’ into the site which relate to specific products, thereby giving a short lived ‘tweet’ a proper home and some valuable context which will benefit other people down the line. Thanks
Google is all powerful – but at the end of the day it can’t tell you what it thinks and can’t tell you what is and what isn’t a great product. For this you need other people, comment and opinions and lets face it without them shopping online is a pretty functional and isolated experience.
Tribesmart gives everyone (from geeks, fashionistas, parents to sport and outdoor enthusiasts) the opportunity to become champions for the niche brands and innovative new products they discover, love and want to share with others.
The site is based on attracting user generated content and offers a social web platform which will be shaped and evolved by those who offer their opinions, knowledge and product experiences.
Tribesmart makes use of Twitter and pulls ‘tweets’ into the site which relate to specific products, thereby giving a short lived ‘tweet’ a proper home and some valuable context which will benefit other people down the line. Thanks
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