An exciting new site, tribesmart.com has been launched which could well change the established dynamics between products, brands, retailers and the consumer – putting the empowered consumer firmly in the driving seat.
Google is all powerful – but at the end of the day it can’t tell you what it thinks and can’t tell you what is and what isn’t a great product. For this you need other people, comment and opinions and lets face it without them shopping online is a pretty functional and isolated experience.
Tribesmart gives everyone (from geeks, fashionistas, parents to sport and outdoor enthusiasts) the opportunity to become champions for the niche brands and innovative new products they discover, love and want to share with others.
The site is based on attracting user generated content and offers a social web platform which will be shaped and evolved by those who offer their opinions, knowledge and product experiences.
Tribesmart makes use of Twitter and pulls ‘tweets’ into the site which relate to specific products, thereby giving a short lived ‘tweet’ a proper home and some valuable context which will benefit other people down the line. Thanks
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