Apparently in a recent survey of 1,176 Brits has found that 92% of online shoppers search for and read product reviews before making purchases, but 64% of those polled said they didn’t always trust site reviews, given the recent Belkin scandal where the IT firm paid individuals to write positive customer reviews.
Question about lack of trust in reviews - are we talking 'reviews' from organisations like BazaarVoice on retailers websites or social shopping sites with genuine user generated content - featuring products from lots of retailers???
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